The Big Bike Revival in Scotland is a call to action to help achieve the Scottish Government vision of 10% of journeys by bike by 2020. It aims to get more people cycling, which is the mission that sits at the core of Cycling UK, its members and the network of sustainable cycling groups that it supports.
The Big Bike Revival (BBR) in Scotland will use a proven and award winning social marketing campaign to engage the public and present opportunities to fix a bike, learn how to keep it serviceable and gain the confidence to make cycle journeys that replace trips typically made by motorised vehicles. People will be encouraged to participate in fun, social and inclusive events that present cycling as a practical, normalised and everyday activity.
The BBR events programme will provides opportunities to dust off the bike, brush up on cycling skills and to start cycling again. Participants will then be encouraged to celebrate their re-kindled love for cycling by participating in an inclusive and inspiring programme of social cycle rides and encouraged to set up or join local cycling groups to help them keep cycling.
Want to get involved?
If you are a bike recycling centre, bike shop, cycling club or group, voluntary or community organisation we want to work with you to get people cycling!
We are looking for 50 Big Bike Revival centres across Scotland to run a range of engaging activities, events and rides during September and October – we have small grants (£2000) to help deliver:
– Opportunities to get bikes fixed, and people taught how to maintain them
– Events that showcase a range of bikes that meet different needs
– Cycle training to help people feel more confident to cycle on the road
– Led rides that help people find and use their local cycle paths and low traffic routes
It’s more fun with new friends!
If you are a cycle club or group why not link up with another local organisation and/or bike shop or recycling centre to help spread the love of cycling? We want to reach out to people that don’t cycle, so your activities must target people outwith your group and focus on helping them undertake purposeful journeys e.g. to work, education, to the shops.
We’re getting ready to launch the Big Bike Revival in September, so get in touch and let us know you are interested in getting involved! Just email Suzanne Forup on Suzanne.firstname.lastname@example.org, outlining your desire to participate, your ideas to get more people cycling and how many people you think you can reach. A member of the team will be in touch in August to talk you through the grants process and how we can get your events advertised to a wider audience.
If you don’t need a small grant but would still like to get involved please also drop Suzanne a line – we’ll have BBR events packs to send out to help you spread the word about your activities, as well as access to our extensive online communications.
Head of Development Scotland
For information about Cycling UK in Scotland: